By JASON ZWEIG NOVEMBER 21, 2009
Not putting all your eggs in one basket is the most basic principle of investing. It also may be the hardest to get right.
Investors have long been told by stockbrokers and financial planners that to have a properly diversified stock portfolio, you need shares in only 10 to 40 companies. Even the great investment analyst Benjamin Graham urged "adequate though not excessive diversification," which he defined as between 10 and about 30 securities.
As many studies have shown, at least 40% of the variability in returns can be reduced by moving from a single company to 20. Once a portfolio contains 20 or 30 stocks, adding more does little to damp the fluctuations in wealth over time.